Young Jeezy

  • Bottoms Up: Hip-Hop’s Infatuation With The Alcohol Business And Why It’s Successful

    by Ru Porter
    December 2, 2015
    0

    With album sales declining as consumers gravitate toward streaming services for the latest music, artists must create other sources of income to pay the bills while trying to keep the attention of fans. One of the most popular business ventures to captivate hip-hop’s power circle is the spirits culture, a 23 billion dollar industry according to Distilled Spirits Council of the United States. But while rap’s infatuation with libations has existed since the 80s, few alcohol enthusiasts have been able to successfully develop a brand that stands the test of time. And those that manage to sustain, have a profound effect on millennials in terms of advertising. Join us as we examine the artists who were able to elevate top-shelf products from obscurity to celebrity chic by turning the adult beverage industry into an unstoppable social movement.

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  • Hyped: Louis Vuitton Scarf Mania

    by Kyle O.
    January 19, 2009
    4

    In the last couple weeks many of Hip Hops affiliates have been spotted in Louis Vuitton scarves($275-$900). I’ve asked this before and I am going to ask it again, when did Louis Vuitton become the #1 fashion choice for Hip Hop and those whom associate with it. I am sorry to say but its just a matter of  time before Hip Hop takes a brand which is known for luxury and quality and runs it to the ground. Louis Vuitton is nice but there are other brands fellas. Its like a ticking time bomb waiting to explode. I can just hear it ticking, Tick, Tick, Tick, Tick,Tick…………………….. and then KABOOM.

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    Kanye West

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    Young Jeezy

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    Jay-Z

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    Ne-Yo………I know I know he isn’t Hip Hop but you get my point.

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