• 3 Luxury Interests Carmelo Anthony Has Outside Of Basketball

    by Ru Porter
    September 30, 2015

    Carmelo Anthony may be known to the world as an eight-time NBA All-Star and Small Forward for the New York Knicks, but while basketball is a huge part of his lifestyle, it isn’t his only personal interest. The six-foot eight-inch professional athlete is equally concerned with building a legacy outside of sports, just as he is on the court.

    Since UpscaleHype is known for providing insight into the high-end aspects of celebrity lifestyle, it’s only right that we take a look at Melo’s other attractions – many of which require disposable amounts of income. Here are three obsessions you probably didn’t know Carmelo Anthony has besides basketball.

  • Scarlett Johansson Does Moët & Chandon Ad Campaign

    by Kyle O.
    April 3, 2009


    Check out these pics of sexy Scarlett Johansson in the latest Moët & Chandon ad campaign. Photographers Mert Alas and Marcus Piggott  shot these images for the French winery company.

    Moët & Chandon House President Frédéric Cumenal said. “She, like Moët, has a magical story to tell and makes people dream. She is a true icon of celebration – refreshingly spontaneous, generous, glamorous and she lives life to the fullest both on-screen and off.”


    This is what Scarlett had to say about working with Moët & Chandon. “I am honored to have been chosen as their ambassador and to make history with the brand, as the first celebrity face of champagne”


    Scarlett Johansson is seen above holding a Moët & Chandon White Star 1.5 Liter (About $30+ a bottle)

    See More Pics Below

  • Bentley and Laptops? Lamborghini to Wine?

    by Kyle O.
    August 12, 2008

    This isn’t the first time a brand known for one particular product decided to venture off and produce something that they have no experience with and I’m sure it won’t be the last. It’s like wearing Gucci t-shirts and jeans most don’t wear them because this is not their area of expertise. We’ve heard about Prada’s touch screen phone but now big brand names Lamborghini and Bentley who are mostly known for their $300,000+ priced cars are spreading their wings into other realms of the marketing industry. Did you know Lamborghini has had it’s own wine for a while now? This is just interesting to me, a car company wants you to be intoxicated first and then drive their car home safely. That’s like a weight lose company opening a fast-food chain or a quit smoking organization selling ash trays, they cross each other out. Bentley is also joining in on the fun by partnering with laptop makers “Ego” to produce a handbag like laptop available in 8 different leather coverings that will run you about $19,000. It seems as though those with plentiful amounts of money were getting annoyed that there were too many laptops that regular people could afford. But hey, I guess it’s not that bad Microsoft went from software to video game systems and Apple went from computers to music players and cell phones. Now that I think about it, every companies seems to be doing this so I guess it’s ok. See more pics below.