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  • John Varvatos Explains The Right Way To Work With Celebrities To Build A Brand

    by Kyle O.
    January 31, 2016
    0

    For years we’ve covered the connection between celebrities and designer labels, however we’ve always wanted more insight. Given that high profile figures have always had the ability to make or break a brand, we wanted to get a more in-depth look at what part the influencer plays in the fashion industry, from the designer’s perspective. We reached out to one of America’s greatest designers, John Varvatos, to get his take on the continuous relationship between the designer brand and the celebrity.

     

     

    UH: When the John Varvatos label was first getting off the ground, who was the first celebrity to embrace the brand?

    JV: Tom Cruise was one of the first celebrities who jumped on the brand. It was our first season and we began work on his film “Vanilla Sky”.

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  • Stalley Talks Fashion, Sneakers, Beard and Music with UpscaleHype

    by Kyle O.
    April 12, 2012
    23

    We recently spoke with Maybach Music Group artist Stalley when he made a stop in Houston to perform. The Ohio rapper told us about the influence of fashion in hip hop, his personal style, his favorite sneakers, his beard, his new music, and more. Stalley was wearing an USA hat from Urban Outfitters, a WTAPS t-shirt, a Supreme beaded belt ($156), RRL dark denim jeans ($240-$350) and a pair of Nike LeBron 9 “Summit Lake Hornets” Sneakers ($170), a NIke Fuelband, Ohio state gold ring and a gold Rolex watch. Check out our exclusive interview with Stalley below.

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  • ASAP Rocky Talks Sneakers and Favorite Shoe Brands with UpscaleHype

    by Kyle O.
    March 9, 2012
    34

    We caught up with A$AP Rocky as he made his first visit to Houston at Warehouse Live for a performance. He talked to us about Jeremy Scott, his favorite sneakers, favorite high-end shoe brands, and more. A$AP Rocky was wearing a SSUR Comme des FuckDown hat, Givenchy  Zip Front Parka jacket ($1,375) from the 2012 collection, Y-3 Armando Wool Tartan Plaid shirt ($880), T by Alexander Wang Fine Stripe Slub Crewneck T-shirt ($96), Ksubi black jeans, and a pair of Air Jordan Retro 4 sneakers ($160). Check out our exclusive interview with A$AP Rocky below.

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  • Diggy Simmons Talks Fashion, Sneakers and Music with UpscaleHype

    by Kyle O.
    December 3, 2011
    23

    The world was first introduced to Diggy Simmons and the rest of his family when MTV’s Run’s House first aired in 2005. Since then, we’ve watched him grow from the son of a Hip Hop legend into a MC in his own right. After releasing a series of mixtapes that generated lots of buzz, Diggy signed with Atlantic Records and has since been working on his freshman project.

    We met up with Diggy while he was on the Houston leg of the Scream Tour and discussed fashion and music. He talked to us about his style and influences, favorite sneakers, his Chivalrous Culture shoe line, and working on his first studio album. Diggy kept it casual wearing Super Francis Ciccio sunglasses, an Adidas Black/Gold track jacket, a Louis Vuitton LV Initials belt, and Android Homme Propulsion 2 high-top Sneakers. He further accessorized his outfit with a Meister watch, ZShock Jesus Pieces, and a ZShock bracelet. Watch our exclusive interview with Diggy below.

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