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Tracey Mills Shares His World Vision With ‘Visitor On Earth’ Brand – UpscaleHype Japan Interview

By Kyle O. on
December 30, 2016
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UpscaleHype Japan (UHJP) Editor and Chief Yukee Abbé did an exclusive interview with Visitor on Earth designer and friend of Kanye West, Tracey Mills (TM). You might remember that Tracey was previously behind the brand VenusxMars, but due to trademark issues, the label was folded and Visitor on Earth was born in its place. Check it out:

Allen Onyia Models For Air Jordan’s Space Jam Holiday Collection Lookbook

By Kyle O. on
December 12, 2016
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Our very own Allen Onyia modeled for the Jordan Brand’s Holiday Collection lookbook at the Warner Bros. Studio lot for Space Jam. With pics shot by photographer Christopher Parsons, Allen explained and demonstrated how he styles his Air Joran XI Space Jam sneakers. Check it out (here).

Bape x Adidas Original Fall/Winter 2016 Collection Sneakers and Jackets

By Monie on
November 22, 2016
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This weekend Adidas Original and A Bathing Ape will be dropping another collection since the two brands last collaborated in April 2015. For this year’s collab, the two brands came together to release: Two NMD sneakers, two Firebird jackets, and the ID96 down jacket. Each item will available in two colorways of olive and black. The collection will be available at Adidas Originals Flagship stores, Bape Stores, online, and other select retailers on Saturday, November 26th. Don’t miss out on one of this year’s most hyped collabs.

Drake Receives $25K Years Co Special Edition Fur Coat From Toronto Raptors For Drake Night

By Kyle O. on
November 16, 2016
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The Toronto Raptors held their 3rd annual ‘Drake Night’ in honor of their Global Ambassador, hip hop superstar Drake. As part of the special night, Drake was gifted a $25K one of a kind fur coat created by Toronto based brand Years Co.

We spoke with Years Co (YC) co-founder Ben Gottlieb to get exclusive insight into the brand and the production of this special edition piece.

Yeezy Season 4: Same Looks, Different Vibe

September 16, 2016
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Last week the one and only Kanye West unveiled Yeezy Season 4 at the Frank D. Roosevelt Four Freedoms Park in New York City. This unveiling was a performative piece curated by Kanye West, Vanessa Beecroft, DONDA Creative, and Adidas. Although the collection was reminiscent of the past three seasons, the language that transcended throughout the fashion show was futuristic with militaristic undertones. From models standing in formation to models walking on the runway, which surrounded the standing models, the show pushed the envelope on how fashion can be experienced.

Jerry Lorenzo Talks His Fear Of God Military Sneakers With Allen Onyia

By Kyle O. on
July 25, 2016
video 2 Comments

Fear Of God founder and creative director Jerry Lorenzo recently sat down with UpscaleHype’s Allen Onyia to talk about his first footwear release, the military sneaker. Watch the interview below and get a closer look at the shoes.

Kick Game Proper: Jon Buscemi Talks Luxury Sneakers, Creating A Footwear Brand, Lessons Learned & More

By Ru Porter on
June 27, 2016
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In a brief conversation while traveling between Los Angeles, Paris, and Italy, Jon Buscemi broke down the game for all the aspiring sneakerheads on the come up. He recalls his experience with DC Shoes, Gourmet and even shares some of the lessons learned along the way. Continue reading to learn how Jon flipped his passion for skateboard shoes into serious paper.