Author | Allen O.

NBA Style Editorial: Risk Takers On The New Fashion Runway

By Allen O. on
November 25, 2014
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I recently wrote my first article for the NBA about how the arriving tunnel is the new runway. I’ll be a recurring style correspondent for the NBA, so look out for more of my editorials :

Like many NBA fans, I was watching TNT on Oct. 30th as they covered one of the most anticipated games of the new season. LeBron James’ return to Cleveland was dominating the coverage across the sports networks, but as a die-hard basketball fan turned fashion blogger I was shamelessly less intrigued by The King’s return home, and more interested in the pre-game coverage to see who wore what as they arrived to the game. So when LeBron made his cinematic appearance through the arena tunnel before the game, I was attentive and locked in. I knew it was an important night for him and his brand and I was certain that LeBron was going to dress the part. And that’s just when it donned on me – the NBA tunnel is the player’s runway. We’ve just been late to our seats.

NBA Style Nov. 17 – Nov. 23: LeBron James, Bradley Beal, Nick Young, Tyson Chandler, Dwyane Wade and More

By Allen O. on
November 25, 2014
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A video posted by NBA (@nba) on

This season UpscaleHype will be following NBA style and rounding up some of our favorite player looks. Check out player style moments from the fourth week of action. Share your thoughts.

We’re accepting NBA style submissions for the week of November 24-30 via email at sports@upscalehype.com.

NBA Style Nov. 10 – Nov. 16: Matt Barnes, Amar’e Stoudemire, Chris Paul, James Harden, and More

By Allen O. on
November 17, 2014
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A video posted by NBA (@nba) on

This season UpscaleHype will be following NBA style and rounding up some of our favorite player looks. Check out player style moments from the third week of action. Share your thoughts.

We’re accepting NBA style submissions for the week of November 17-23 via email at sports@upscalehype.com.

Drake wears Kanye x A.P.C. Airport Sweater Courtside

By Allen O. on
November 10, 2014
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Drake looks on from his courtside seats as his Toronto Raptors defeated the visiting Philadelphia 76ers 120-88. Drake wore a white Kanye West x A.P.C. Airport sweater ($340), light denim jeans, and what appears to be his collaborative OVO x Air Jordan 10 sneakers. What do you think of his look?

NBA Style Nov. 3 – Nov. 9: P. J. Tucker, James Harden, Rudy Gay, Derrick Williams, Brandon Jennings and More

By Allen O. on
November 09, 2014
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PJ Tucker

This season UpscaleHype will be following NBA style and rounding up some of our favorite player looks. Check out player style moments from the second week of action. Share your thoughts.

We’re accepting NBA style submissions for the week of November 10-16 via email at sports@upscalehype.com.