From The article:
“Stylists are similarly eager to get their clients on UpscaleHype. “[Getting posted] adds to their street cred,” says David Thomas, who dresses John Legend and Calvin Harris. “It’s a validation that they are cool and current and fashion relevant.” What’s powerful about UpscaleHype, designers and stylists say, is that it won’t post just anything: the feed has a point of view. “His taste level is very high,” Elliott says of Allen. So when UpscaleHype posts something it can feel like an anointment.”
Read the rest (here).