Pharrell Williams Becomes Co-Owner Of G-Star Raw
Super producer extraodinaire Pharrell Williams continues to make waves in the fashion industry. Just weeks after announcing he re-acquired ownership to his apparel company BBC, Skateboard P. reveals he is on to the next by becoming co-owner of Dutch denim label G-Star Raw.
This isn’t the first time the two brands have done business together. In the summer of 2014, Williams and G-Star partnered to introduce “RAW for The Oceans”, a capsule collection made of recycled materials.
Pharrell and G-Star Raw both took to their social media accounts on February 9 to announce the news to fans and in an interview elsewhere with the Dutch manufacturer, the N.E.R.D. frontman said “G-Star is an independently minded and forward thinking company. I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be a part of that mission and to co-create G-Star’s future.”
Stay tuned to UpscaleHype for more information as the story develops.