Archive for January, 2016

John Varvatos Explains The Right Way To Work With Celebrities To Build A Brand

By Kyle O. on
January 31, 2016
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For years we’ve covered the connection between celebrities and designer labels, however we’ve always wanted more insight. Given that high profile figures have always had the ability to make or break a brand, we wanted to get a more in-depth look at what part the influencer plays in the fashion industry, from the designer’s perspective. We reached out to one of America’s greatest designers, John Varvatos, to get his take on the continuous relationship between the designer brand and the celebrity.

 

 

UH: When the John Varvatos label was first getting off the ground, who was the first celebrity to embrace the brand?

JV: Tom Cruise was one of the first celebrities who jumped on the brand. It was our first season and we began work on his film “Vanilla Sky”.

Justin Bieber At 1Oak Wears Saint Laurent Jacket And Amiri Leather Jeans

By P. on
January 31, 2016
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Justin Bieber recently hit up LA nightclub 1Oak to celebrate his friend’s birthday. The 21-year-old pop star wore a Saint Laurent “Yeah Baby” Teddy Jacket ($2,550) and a killer pair of Amiri Embellished Leather Jeans ($2,590).

Nick Young Post-Game Innovates In Cut Off Balmain Jeans And Vans Sneakers

By P. on
January 31, 2016
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Los Angeles Lakers’ baller, Nick Young, was spotted posting up against his classic whip recently. The 30-year-old basketball player kept with his traditional Vans Old Skool Sneakers ($55) and Balmain Slim-Fit Stretch Cotton Denim Biker Jeans ($1,480), but cut to be jean shorts. Are you feeling Nick’s customized Balmains?

Chris Brown And Usher Party In Miami Wearing Opening Ceremony Jacket And OHB Hat

By P. on
January 31, 2016
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Chris Brown, the 26-year-old singer, partied it up in Miami with friend and mentor Usher. Chris rocked an Opening Ceremony Symphony Patch Coach Jacket ($425) and a OHB Hat, which is Chris’ march line for his “Original Hood Bosses.”

Meek Mill With Nicki Minaj At Sixers Game Rocks Hood By Air Hoodie

By P. on
January 31, 2016
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Meek Mill recently took in a Philadelphia 76ers game with his girlfriend rapper Nicki Minaj. The 28-year-old rapper rocked a flashy Hood By Air Swarovski Crystal Logo Hoodie ($620).

Wale Posts Up In Fear of God Flannel Shirt And Yeezy 950 Boots in Nigeria

By P. on
January 31, 2016
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Wale recently took to the ‘gram to showcase one of his ‘fits while visiting Nigeria. The 31-year-old rapper rocked a Fear of God Flannel Shirt ($495) and Adidas Originals x Yeezy 950 “Pirate Black” Boots (retail: $545/resell: $650+).

Tyga Wears Vintage Tommy Hilfiger Jacket, 424 On Fairfax Jeans and Supreme Ruff Ryders Beanie

By Kyle O. on
January 31, 2016
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Tyga was spotted running errands in Calabasas, California. The 26-year-old rapper was wearing a Supreme Ruff Ryders beanie, a vintage Tommy Hilfiger windbreaker jacket, 424 On Fairfax Denim Jeans ($235), aand white Vans sneakers.