Hyped: Dita Eyewear

January 05, 2009 8

Dita Eyewear is California based and has made a name for itself in the designer eyewear business. Dita’s first collection was presented in 1996 and has been a staple for the fashion elite ever since. All Dita frames are hand made in Japan and use only the highest quality materials: titanium, 18K gold, white gold and the finest Japanese zyl acetates. Dita takes pride in providing quality and detail in each frame and it has shown as there vintage inspired frames have been a must have for A-list celebrities and the fashion elite. But what I respect the most about Dita is how it  chooses to be exclusive, avoiding extensive advertising campaigns, superstar endorsement deals or sales to mass merchants. Their eye wear is solely for those who seek the finest quality, and dare to wear them, and for that reason Dita will remain a brand that is highly sought after. More pics below.

Usher wearing Dita Grandmaster 2($575) in Trading Places Video

50 Cent in Dita Beretta($200) in GQ magazine

Ne-Yo in Dita Grandmaster 2($575) at AMA’s

Hillary Duff in Dita Fever($225)

Jermaine Dupri rocking Dita Grandmaster two($500) at recent Bow Wow video

Adriana Lima in Dita Supa Dupa($200)

Heidi Klum in Dita Bullet($250)

Nas in Dita Cazal 902($750)

Vanessa Hudgens also in Dita Beretta

Will Smith also in Dita Cazal 902